Infinite Possibility: Creating Customer Value on the Digital Frontier by B. Joseph Pine, Kim C. Korn

Infinite Possibility: Creating Customer Value on the Digital Frontier

B. Joseph Pine, Kim C. Korn

268 pages missing pub info (view editions)

nonfiction business economics informative medium-paced
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Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences--memorable events that engage people in inherently personal w...

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