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262 pages • missing pub info (editions)
ISBN/UID: 9780820479323
Format: Paperback
Language: English
Publisher: Peter Lang Inc., International Academic Publi
Publication date: 11 January 2007
Description
Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the e...
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262 pages • missing pub info (editions)
ISBN/UID: 9780820479323
Format: Paperback
Language: English
Publisher: Peter Lang Inc., International Academic Publi
Publication date: 11 January 2007
Description
Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the e...