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224 pages • first pub 2002 (editions)
ISBN/UID: 9780793155613
Format: Hardcover
Language: English
Publisher: Kaplan Publishing
Publication date: Not specified
Description
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism." Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing...
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224 pages • first pub 2002 (editions)
ISBN/UID: 9780793155613
Format: Hardcover
Language: English
Publisher: Kaplan Publishing
Publication date: Not specified
Description
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism." Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing...