Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen, Laura L. Brooks

Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Richard Owen, Laura L. Brooks

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nonfiction business informative medium-paced
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Fred Reichheld's 2006 book The Ultimate Question--that question being, "How likely is it that you would recommend this company to a friend or colleague?"--challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'b...

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