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267 pages • missing pub info (view editions)
ISBN/UID: 9780471444398
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 28 August 2003
Description
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument wi...
Community Reviews
Content Warnings
267 pages • missing pub info (view editions)
ISBN/UID: 9780471444398
Format: Hardcover
Language: English
Publisher: Wiley
Edition Pub Date: 28 August 2003
Description
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument wi...
Community Reviews
Content Warnings