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267 pages • missing pub info (editions)
ISBN/UID: 9780471444398
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 28 August 2003
Description
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument wi...
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267 pages • missing pub info (editions)
ISBN/UID: 9780471444398
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 28 August 2003
Description
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument wi...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.