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309 pages • missing pub info (editions)
ISBN/UID: 9783824479597
Format: Paperback
Language: English
Publisher: Deutscher Universitatsverlag
Publication date: 29 January 2004
Description
Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite t...
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309 pages • missing pub info (editions)
ISBN/UID: 9783824479597
Format: Paperback
Language: English
Publisher: Deutscher Universitatsverlag
Publication date: 29 January 2004
Description
Recent years have seen an ever increasing interest in the phenomenon of brands. A great number of books and articles have been published focusing on as various subjects as brand value, brand meaning, brand awareness or brand communities. Despite t...