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496 pages • missing pub info (editions)
ISBN/UID: 9780333921951
Format: Paperback
Language: English
Publisher: Palgrave Macmillan
Publication date: Not specified
Description
This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional America...
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Content Warnings
496 pages • missing pub info (editions)
ISBN/UID: 9780333921951
Format: Paperback
Language: English
Publisher: Palgrave Macmillan
Publication date: Not specified
Description
This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional America...
Community Reviews
Content Warnings