If Then: How One Data Company Invented the Future by Jill Lepore

If Then: How One Data Company Invented the Future

Jill Lepore

432 pages • first pub 2020 (editions)

nonfiction history politics technology challenging informative slow-paced
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 The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley ...

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