Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India by Vijay Mahajan
Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India

Vijay Mahajan

Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India

Vijay Mahajan

267 pages missing pub info (editions)

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In north India, Laxman, a truck driver, takes great pride in his work. Earlier in the day, he had driven his truck to the Pataudi hub, exchanged trailers and was able to drive back to Jaipur about 250 kilometres and four to five hours each way. Un...

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