Public Relations Campaigns by Robina Xavier, Mark Sheehan

Public Relations Campaigns

Robina Xavier, Mark Sheehan

missing page info Add in missing page information first pub 2009 (editions)

medium-paced
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Description

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approac...

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