Viral Marketing in a Week by Andrew Whitaker, Richard Perry

Viral Marketing in a Week

Andrew Whitaker, Richard Perry

96 pages first pub 2002 (editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concern...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.