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Mel Ziegler
336 pages • first pub 1992 (editions)
ISBN/UID: 9780385420570
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: Not specified
Description
The co-founders of the Banana Republic and their new partner discuss their philosophy of business, chronicling the making of their company and offering insight into the nature of investment capital, marketing to value-driven consumers, and more. 3...
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—
Mel Ziegler
336 pages • first pub 1992 (editions)
ISBN/UID: 9780385420570
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: Not specified
Description
The co-founders of the Banana Republic and their new partner discuss their philosophy of business, chronicling the making of their company and offering insight into the nature of investment capital, marketing to value-driven consumers, and more. 3...