Strategic Marketing for Non-Profit Organizations by Philip Kotler, Alan Andreasen

Strategic Marketing for Non-Profit Organizations

Philip Kotler, Alan Andreasen

504 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing v...

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