Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand by Steve Robinson

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Steve Robinson

224 pages • first pub 2019 (editions)

nonfiction business informative slow-paced
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help y...

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