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39 pages • first pub 2015 (view editions)
ISBN/UID: 9781491931288
Format: Digital
Language: English
Publisher: O'Reilly
Edition Pub Date: 01 June 2015
Description
The need to understand people lies at the core of any product design, and currently there are two standard ways to measure that understanding: big datasets and small research studies—aka "thick data." Most organizations favor big over thick, but i...
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39 pages • first pub 2015 (view editions)
ISBN/UID: 9781491931288
Format: Digital
Language: English
Publisher: O'Reilly
Edition Pub Date: 01 June 2015
Description
The need to understand people lies at the core of any product design, and currently there are two standard ways to measure that understanding: big datasets and small research studies—aka "thick data." Most organizations favor big over thick, but i...