International Marketing by Richard Fletcher, Heather Crawford
International Marketing

Richard Fletcher, Heather Crawford

International Marketing

Richard Fletcher, Heather Crawford

720 pages missing pub info (view editions)

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Description

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and beyond. It presents a wide range of contempora...

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