Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands by Carolina Rogoll

Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands

Carolina Rogoll with Debbie Millman (Contributor)

256 pages • first pub 2015 (view editions)

nonfiction business design informative inspiring lighthearted slow-paced
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Description

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for build...

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