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dezzz0322 's review for:
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath
I really hate business books, but had to read this for work — so take my review with a grain of salt. This book had a good premise: the way you present an idea is the key to making it stick in your users’ minds.
The summary of the book is: make your ideas (S)imple, (U)nexpected, (C)redible, (C)oncrete, (E)motional, and a (S)tory … thus, a SUCCES (yikes).
Despite the cringe-inducing acronym, the book was decent, albeit repetitive. An ok-read, if you like this sort of book, I guess?
The summary of the book is: make your ideas (S)imple, (U)nexpected, (C)redible, (C)oncrete, (E)motional, and a (S)tory … thus, a SUCCES (yikes).
Despite the cringe-inducing acronym, the book was decent, albeit repetitive. An ok-read, if you like this sort of book, I guess?