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A review by nrichtsmeier
An Ugly Truth: Inside Facebook's Battle for Domination by Sheera Frenkel
5.0
Were it not for my profession's requirement to stay aware of the comings and goings of business and and their advertisements on "Blue" the insiders name for the Facebook app, I would have run for the hills long ago.
But for all my disdain for Zuckerberg, his pompous self-delusion, and the destructive trends that have been only accelerated (or made possible) by Blue, nothing perpared me for this inside look at the machinations of one of humanity's most destructive creations.
From its willful participation in the fraying of democracy, to its willy-nilly approach to security, to its consistent efforts to protect ungodly profit margins instead of human beings, Zuckerberg and Sandberg are revealed to be the people we all feared they probably were.
Deluded by their own toxic positivity and need to be seen for their intentions rather than their actions, the Facebook leaders are revealed in this deep study of Facebook headquarters from 2016-2020. The quality of the journalism, the depth of the interviews sing, weaving a comic-tragic tale of how web 2.0 was mutilated by Facebook to become an engine that monetizes privacy, accelerates rage, and destroys the exact discourse it claims to exist to protect.
There will be books written in 100 years about the main actors that unraveled modern society. When the inner circle of culprits is revealed, Zuckerberg and Sandberg will be sitting among the pantheon.
As they say, all the devils are here.
But for all my disdain for Zuckerberg, his pompous self-delusion, and the destructive trends that have been only accelerated (or made possible) by Blue, nothing perpared me for this inside look at the machinations of one of humanity's most destructive creations.
From its willful participation in the fraying of democracy, to its willy-nilly approach to security, to its consistent efforts to protect ungodly profit margins instead of human beings, Zuckerberg and Sandberg are revealed to be the people we all feared they probably were.
Deluded by their own toxic positivity and need to be seen for their intentions rather than their actions, the Facebook leaders are revealed in this deep study of Facebook headquarters from 2016-2020. The quality of the journalism, the depth of the interviews sing, weaving a comic-tragic tale of how web 2.0 was mutilated by Facebook to become an engine that monetizes privacy, accelerates rage, and destroys the exact discourse it claims to exist to protect.
There will be books written in 100 years about the main actors that unraveled modern society. When the inner circle of culprits is revealed, Zuckerberg and Sandberg will be sitting among the pantheon.
As they say, all the devils are here.