A review by kettlepot
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Jeff Gothelf, Josh Seiden

4.0

Good encapsulation of modern product principles. We're in the software age, not in the Industrial Age, so the way we build products and services needs to reflect that. Great examples throughout of companies that demonstrate both the success and failures of learning to adopt an iterative, customer-centric approach.