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A review by niniane
How We Decide by Jonah Lehrer
4.0
The book seemed contradictory for the first 90%, but wrapped it up in the end in a semi-organized theory. It repeats a lot of material from "Happiness Hypothesis", so if you've read that, a lot of this will seem redundant.
Main points:
- For decisions that can be mathematically expressed (e.g. which of these banks gives me a better savings plan, which way will this airplane turn if I rotate the wheel), rely on reason instead of intuition/emotion.
- For complex decisions that you have experience with (e.g. which jam do I like eating, which apartment should I live in, which car should I drive), rely on intuition / emotion.
- Be open to contradicting evidence instead of shutting it out.
Main points:
- For decisions that can be mathematically expressed (e.g. which of these banks gives me a better savings plan, which way will this airplane turn if I rotate the wheel), rely on reason instead of intuition/emotion.
- For complex decisions that you have experience with (e.g. which jam do I like eating, which apartment should I live in, which car should I drive), rely on intuition / emotion.
- Be open to contradicting evidence instead of shutting it out.