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A review by yvejr
The Photographer's MBA: Everything You Need to Know for Your Photography Business by Sal Cincotta
4.0
Pretty good but not detailed
On one hand, I enjoyed this book. It seems to talk about everything you'd need to do to build a photo business. There's some good advice about attracting the clients you want and building a style. It's a good framework to guide you through creating or revamping a business plan. On the other hand, I feel it does not deserve the title of "Photographer's MBA" because it doesn't go into sufficient detail. I agree with other reviews that describe it as an overview of the subject. A good overview, but I'd call it Business 100 rather than an MBA.
On one hand, I enjoyed this book. It seems to talk about everything you'd need to do to build a photo business. There's some good advice about attracting the clients you want and building a style. It's a good framework to guide you through creating or revamping a business plan. On the other hand, I feel it does not deserve the title of "Photographer's MBA" because it doesn't go into sufficient detail. I agree with other reviews that describe it as an overview of the subject. A good overview, but I'd call it Business 100 rather than an MBA.