A review by ela_lee_
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

2.0

1.5 stars. Damn, this book pretty much sucked. I don’t think I learned a single thing and now I’ll probably be forever hesitant to read another marketing book. There weren't hardly any concrete examples of good marketing, no specific research, no thesis, no fun facts, no modern-day stats or data…nothing. Jut short chapters of vague, ambiguous pieces of “advice” that had no true meaning and therefore felt super boring. The book got repetitive and felt like a massive waste of time, I didn’t highlight a single note throughout. As a marketing professional, I highly recommend not reading this book.