3.0

The title and cover of this book alone enticed me into reading it without fully understanding what the book was about. I was thinking this would read more like a self help book specific to making things more memorable within your relationships and life in general. There were a lot of sections that felt very capitalist-culture… leading me to think this was written mostly for business managers. (No one wants that corporate thank you card or ice cream cake party ...and sometimes longevity awards are just depressing).
That being said… the book was interesting enough to finish reading and there were some interesting points made.