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A review by meaghanjohns
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are by Seth Stephens-Davidowitz
3.0
"The days of structured, clean, simple, survey-based data are over. In this new age, the messy traces we leave as we go through life are becoming the primary source of data."
This book was useful as a broad, high-level survey of big data for someone who has not been previously introduced to the fied. The author also puts forward his thesis that we can learn more about people through their Google searches rather than through their answers in interviews or on surveys, since they are more likely to be raw and honest in their searches.
I didn't particularly enjoy the author's style of writing or attempts at humour, but I do feel that I'm now more informed about the power of big data and how it might be used than I was before reading Everybody Lies.
This book was useful as a broad, high-level survey of big data for someone who has not been previously introduced to the fied. The author also puts forward his thesis that we can learn more about people through their Google searches rather than through their answers in interviews or on surveys, since they are more likely to be raw and honest in their searches.
I didn't particularly enjoy the author's style of writing or attempts at humour, but I do feel that I'm now more informed about the power of big data and how it might be used than I was before reading Everybody Lies.