A review by za_
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis

informative inspiring reflective medium-paced

3.0

It was interesting to read this book so close to Good to Great. Company of one is about building a sustainable business about profit, not growth. Building a business around the lifestyle you want and knowing when enough is enough. 

It tries to appeal to both office works and solopreneurs. I wish it picked just one audience, but understand the wider audience gave the book more marketability.

(I’m also interested to see how these types of business books evolve with the creation of AI writing - as I don’t feel like this book had a ton of new info, but just regurgitated items) 

I think the main reason I have the book three stars is because it’s more aligned with my thought process of running a business. Not 100%, but much closer than the idea of growth at all costs just business models / books