A review by afox98
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

4.0

Great resource for anyone involved with content strategy or content marketing. Dives deep into how to structure your org for this kind of work, the metrics you should look at, etc. I'm planning a half-day workshop around the metrics and goals part of the book. Easy read and lots of great case studies.