A review by rodbmoser
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

4.0

Do you think salespeople manipulate the general public. Read this to find out how. It is written as a warning for the buyer but being sold to the salesperson. I am now using these techniques to sell houses. :)