A review by skybalon
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini

4.0

Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.