pg_sundling 's review for:

Techniques of the Selling Writer by Dwight V. Swain

5.0

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This book has a copyright of 1965. I didn't realize there was already such an in-depth writing book predating Syd Field. Some examples are outdated, but the fundamentals still hold up today. The advice is comprehensive and easy to follow, without the fancy jargon of many modern writing books.