A review by doowpik
Barrel-Aged Stout and Selling Out by Josh Noel

3.0

The story of the Anheuser-Busch takeover of Chicago brewer Goose Island in 2011. This was the first of ten craft beer acquisitions by AB in a six-year period. Goose Island IPA went from 35th to 3rd in total IPA sales because of AB’s vast distribution network. Was it a win or a loss for craft beer? They had to sell out to sell more.