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bootman 's review for:
The Elements of Choice: Why the Way We Decide Matters
by Eric J Johnson
This was a really great book about choice architecture. It took me a long time to read because the beginning really felt like the books from Cass Sunstein and Richard Thaler, and it got a little boring. But, I binged a few chapters just to see if it offered anything new, and it absolutely did. Eric Johnson brought a fresh perspective on a lot of aspects of choice architecture and discussed a lot of interesting research that I hadn’t heard before. This book is great for just about anyone. Whether you’re a business owner, website designer, or someone who wants to know how our choices are manipulated, this book has a ton of great information. So, if you’re like me and have read other books about choice architecture, just give it a few chapters, and I promise it’ll be worth it.