A review by legrandvent
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff

4.0

Easily one of the most dangerous books I’ve ever read, in a very good way. Simply put, the social media and tech CEOs of the world would rather you not read this. Poignantly written and expertly researched - you will get clarity on what is actually going on behind the curtain of social media and the algorithms that track, target and extract from you across the internet. You probably have your suspicions about those pesky ads that seem to be listening to your conversations or know what you want before you do, this book will help.

I deleted all of my social media accounts halfway through this book and I have no intention of ever going back. That’s the level of alarm that this book raises and it is very much warranted. I’m currently in the process of plugging the remaining data holes in my life but I don’t believe it’s possible anymore to actually achieve full digital privacy.

The tragedy in my opinion is that this book reads in a way that one is left questioning who the author is writing for. The writing is eloquent and the author is quite obviously gifted both in meticulous research skills and for crafting impactful points. But if the information is of such urgent importance to society why is this written in a way that would make it difficult to digest, even for a college graduate like myself? This book took me months to complete, and while it was worth it I’m left wishing I could share this book with others and feel confident that they’d be able to finish it.