5.0

Your phone and computer are listening to you, there's no denying it anymore.

As someone wearing a Fitbit that has signed up on Goodreads through Facebook, I had a deep appreciation for this book's unshakeable determination to create a dialogue around digital privacy. And from a woman that's studied personally under BF Skinner, of the infamous "Skinner Box"? Woof, it gets heavy in regards to behavioral economics.

Zuboff created an easily digestible book that examines the implications of the slippery slope that's been made real around data privacy and the ethics behind "who decides and who decides who decides" how and for what purpose we collect personal information. The one and only PRISM by the CIA basing its information collection off Google's data collection structure is hauntingly revealing, as is the fact that we're having one-sided and isolating conversations in the form of marketing "nudges" between ourselves and companies hell-bent on destroying our humanity until we become perfect capitalists. Next time I see an annoying commercial, I'll be sure to scream about how shitty that company is into my laptop's microphone and you should too.

I can't wait until I get hit by a self-driving car that calculates that some other Tesla driver is more worth saving or buy one of those hoodies that screw with facial recognition cameras. My only criticism is that Zuboff quotes Hannah Arendt so much she should've put her whole book in there.

Throw out your Yuval Noah Harari books, this and Christopher Lasch are so, so much better.