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A review by barnesbookshelf
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
2.0
I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?
I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.
I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.
Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.
I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.
I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.
Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book.