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A review by mkesten
The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology by Nita Farahany
3.0
The prospect of corporations integrating buyer and brain experiences sends shivers down my spine, but that, indeed is what we can expect in the coming years.
The technology is evolving whereby we can better understand what our brains are doing and hence manipulate it and change what’s going on up there.
Author Nita A. Farahany wisely counsels us to update our laws and conventions of commerce to assert the primacy and sanctity of human thought before the technology outruns our capacity to contain it.
Already police and security agencies are adapting EEG data to catch crooks. Advertisers are calibrating campaigns against datasets of brainwaves. And software giants are testing new means of capturing our attention.
But this is only the beginning.
This book offers updates on the frontiers of human-machine interface, or rather brain machine interface (BMI). It includes experiments of manipulating computer games with collaborative thought, also managing groups of drones with thought…now THAT is chilling!
It also takes the idea of surveillance capitalism to another level.
The technology is evolving whereby we can better understand what our brains are doing and hence manipulate it and change what’s going on up there.
Author Nita A. Farahany wisely counsels us to update our laws and conventions of commerce to assert the primacy and sanctity of human thought before the technology outruns our capacity to contain it.
Already police and security agencies are adapting EEG data to catch crooks. Advertisers are calibrating campaigns against datasets of brainwaves. And software giants are testing new means of capturing our attention.
But this is only the beginning.
This book offers updates on the frontiers of human-machine interface, or rather brain machine interface (BMI). It includes experiments of manipulating computer games with collaborative thought, also managing groups of drones with thought…now THAT is chilling!
It also takes the idea of surveillance capitalism to another level.