A review by i_like_your_preface
The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson

2.0

It’s probably a better book than the 2 stars I’m giving. I just didn’t care for it. But I’m probably not the intended audience. I Read this as it is the “common book” to be read by attendants at a conference where I’ll be speaking, but this was clearly aimed purely at the background of the attendees, not the lecturers. If this is a topic you care about, I’m sure you’d enjoy the book more than I did.