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theslaughter 's review for:
Ways of Seeing
by John Berger
"That is why publicity can never really afford to be about the product or opportunity it is proposing to the buyer who is not yet enjoying it. Publicity is never a celebrations of a pleasure-in-itself. Publicity is always about the future buyer...Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness: happiness as judges from the outside by others. The happiness of being envied is glamour" (132).