A review by smolgalaxybrain
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Did not finish book. Stopped at 7%.

While this would've probably been a great primer in behavioral economics as a whole, it's at this moment the 15th book I've picked up in that field (if you don't count the ones that I haven't finished at the time of this review). It's definitely much easier to read, but in doing so fills the book up with fluff. Not to mention the author's 2021 controversies and his research being called into question for misconduct and allegedly falsifying data. 

In that sense, I'd rather read other books, even if they do hurt my head more.