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A review by tkadlec
How We Decide by Jonah Lehrer
4.0
Lehrer's "How We Decide" is yet another book on the apparently quite popular topic of understanding how we make decisions. Having already read Gladwell's "Blink" and Brafman's "Sway", like many reviewers, I did notice a lot of overlap. However, I thought Jonah's more scientific approach to the topic was enough to make it well worth the read.
For example, Gladwell mentions the Univeristy of Iowa study where participants played a gambling game with 4 decks of cards (two of which end up being far more likely to yield positive results). He explains that the participants brains recognized the pattern before the participants themselves were aware of it. Lehrer, however, tells you *why* those participants brains picked up on the patterns.
In the end, I'd recommend this book to anyone interested in neuroscience. Even if you've read some of the other popular books, you'll still find value in Lehrer's more scientific, yet still approachable, discussion of the topic.
For example, Gladwell mentions the Univeristy of Iowa study where participants played a gambling game with 4 decks of cards (two of which end up being far more likely to yield positive results). He explains that the participants brains recognized the pattern before the participants themselves were aware of it. Lehrer, however, tells you *why* those participants brains picked up on the patterns.
In the end, I'd recommend this book to anyone interested in neuroscience. Even if you've read some of the other popular books, you'll still find value in Lehrer's more scientific, yet still approachable, discussion of the topic.