A review by lbeckett
To Sell Is Human: The Surprising Truth about Moving Others by Daniel H. Pink

4.0

Like most books on sales, the focus is on psychology. Easy read with lots of examples some of which are new to me (number stickers on matatu vans, radiology/CT scan reading) and some of which are classics (improv, Ogilvy’s sign, etc). Looking forward to reading his other work.