Take a photo of a barcode or cover
A review by avani_reads25
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
2.0
For me this book can be divided into two narratives:
- Good and detailed insight into how The Big Four operate and how they got to the top of their game.
- The author's rant on how they (Apple/Facebook/Amazon/Google) represent everything that's wrong with the world.
I really liked the first part, but didn't appreciate the second part as much. The author has some not so flattering things to say about The Big Four or The Four Horseman as he calls them, some of them true. But, overall this feels like the author has written this book to settle a few scores, (he mentions early on how some of his business ventures were unsuccessful because of The Four) as opposed to actually concentrating on the topic at hand.
Also, it's ironic that me and so many others have purchased this book on Amazon :D
- Good and detailed insight into how The Big Four operate and how they got to the top of their game.
- The author's rant on how they (Apple/Facebook/Amazon/Google) represent everything that's wrong with the world.
I really liked the first part, but didn't appreciate the second part as much. The author has some not so flattering things to say about The Big Four or The Four Horseman as he calls them, some of them true. But, overall this feels like the author has written this book to settle a few scores, (he mentions early on how some of his business ventures were unsuccessful because of The Four) as opposed to actually concentrating on the topic at hand.
Also, it's ironic that me and so many others have purchased this book on Amazon :D