A review by jeffgrann
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

5.0

Strong book that helps people connect their work with a greater purpose. Appreciated the many case studies and encouragement to try multiple techniques. Couple of lasting ideas from the book, include the prototyping, storyboarding, improvisation, importance of design in service industries, co-creating experiences, and access to your customers.