A review by theapartmentmakemake
How Google Works by Jonathan Rosenberg, Eric Schmidt

3.0

The book in general is alright. The advice it gives seems practical and probably works under specific circumstances. The problem is that it gets very boring once a few practical pointers have been given out as the author goes on to spin these pointers in different keys. This is probably to drive the message home, and there is some to learn. It's just that "How Google Works" never really seems to get answered. Hiring smart creatives and allowing them to blossom does not give one Google. Yet, this seems to be the main point of the book.