A review by bpol
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives by George Lakoff
The examples may date this book, but it's a good dive into how those on the political left in the US have been terrible at articulating their values those on the right have been very effective at framing the public debate. A must read for those interested in how our politics are frames by our values and why facts often don't make a difference in our public discourse.