A review by yapxinyi
The Arc by Tory Henwood Hoen

3.0

I haven't read chick-lits in some time, but when my notification came that the ebook was on hold for borrowing, I borrowed it not really knowing what to expect (I even forgot that I requested to borrow it lol). Anyway, this has slightly elevated language (atavistic? polyphonic?) from your usual chick-lits, plus very long sentences – which I'm usually okay with, but this had the effect of fact-laden sentences that gave us backstory after backstory and to be honest, my eyes glazed over and I started skimming some parts.

I was slightly interested in the backstory, since Ursula works in the advertising sector as a branding strategist and copywriter etc (which aligns with my interests, haha) so it was fun reading about it, but I don't think this would apply to many others who read this! Some campaigns were cheeky but – hmm, not sure if it would work irl. I also can relate to Ursula on some level about questioning the purpose of selling brands, because at some level you start to question whether you really care about selling toilet papers, ha. Liked her meltdown at the Brandys.

The premise of The Arc (sorry, Architecting Relationships and Chemistry) about a third-party brand that helps you engineer your relationship with a suitable match was somewhat interesting, and requires a suspension of disbelief because the fees are a whopping $40,500 for women and $50,000 for men (to account for the gender wage gap), plus she and Rafael hit off immediately. Lots of feminist ideas and woke-ness, I suppose. It makes me wanna believe in chemistry in love but I'm not sure how believable it is.

I liked the somewhat open ending, hmm. A bit of a plot twist towards the end, I guess, that they
Spoilerengineer relationship obstacles too
.