A review by royvdb
Deep Purpose: The Heart and Soul of High-Performance Companies by Ranjay Gulati

4.0

The author argues that ethics and profit not only are compatible, but strengthen eachother. He uses some well known business cases like Lego, Pepsico, Apple, Etsy and Boeing to bring his points home. And though it's not really a novel idea, sometimes it's necessary to remind managers of that importance.