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amyrosewriter 's review for:
Hit Makers: How to Succeed in an Age of Distraction
by Derek Thompson
Very interesting book. Lots of food for thought for creators trying to break through the noise and find an audience. My biggest takeaways:
1. People want old stuff wrapped in a new package.
2. Art that's made for a specific, narrow audience sometimes has the broadest appeal.
3. Your network is vital, and exposure is key to gaining an audience, but...
4. There's no real magical key to that network or exposure.
5. Luck and serendipity still matter, but they're more likely to come to those who work hard, practice, and hustle (magic sprinkle dust).
I'm not sure if those were the takeaways Derek Thompson intended, but that's what I got out of this book. Good info for me as both a marketer (content writer) and as a fiction writer.
1. People want old stuff wrapped in a new package.
2. Art that's made for a specific, narrow audience sometimes has the broadest appeal.
3. Your network is vital, and exposure is key to gaining an audience, but...
4. There's no real magical key to that network or exposure.
5. Luck and serendipity still matter, but they're more likely to come to those who work hard, practice, and hustle (magic sprinkle dust).
I'm not sure if those were the takeaways Derek Thompson intended, but that's what I got out of this book. Good info for me as both a marketer (content writer) and as a fiction writer.