Take a photo of a barcode or cover
A review by rsr143
The Boron Letters by Bond Halbert, Gary Halbert
4.0
This book is like a Bible of sorts for copywriters. Particularly those copywriters who sent all the annoying mailers I used to get growing up as a kid.
It’s also referenced as a seminal work for any online marketer.
I read it for a few reasons.
1) I’m reworking my website and figured I should learn from the best.
2) More importantly, these letters are part personal development advice and part writing advice.
Much of the personal development advice is common wisdom, mixed in with sort of wacky ideas. Regardless, it’s a fascinating read, and I found myself turning pages and finishing the book in a couple days.
Whether you are interested in content marketing or not, it’s worth reading this collection of letters to better understand how the best marketers in the world are marketing to you.
The nuggets of wisdom shared my also help make your life better in whatever it is you do.
Note: there’s some crass and racist language in the book, and clearly bad advice as far as I’m concerned. But I’m not reading this collection of letters as a manual for how to live, I read the book to understand one man’s perspective of what it takes to succeed in business and life.
It’s also referenced as a seminal work for any online marketer.
I read it for a few reasons.
1) I’m reworking my website and figured I should learn from the best.
2) More importantly, these letters are part personal development advice and part writing advice.
Much of the personal development advice is common wisdom, mixed in with sort of wacky ideas. Regardless, it’s a fascinating read, and I found myself turning pages and finishing the book in a couple days.
Whether you are interested in content marketing or not, it’s worth reading this collection of letters to better understand how the best marketers in the world are marketing to you.
The nuggets of wisdom shared my also help make your life better in whatever it is you do.
Note: there’s some crass and racist language in the book, and clearly bad advice as far as I’m concerned. But I’m not reading this collection of letters as a manual for how to live, I read the book to understand one man’s perspective of what it takes to succeed in business and life.