A review by thelauramay
Mindf*ck: Inside Cambridge Analytica's Plot to Break the World by Christopher Wylie

5.0

Okay so this was excellent, and I'm beyond glad that a book so important to my PhD research was so emininently readable. There were a couple of things I pulled up at: the irony of the author describing 'dark triad' characteristics when there are recurrent threads of narcissism (and more?) throughout the book; and several of the claims made about Cambridge Analytica's research. The one that really stopped me was where Wylie claimed that CA learned that victim-blaming in cases of sexual assault is associated with having a Just World Belief. This is very well established in the literature already, and yet Wylie makes the claim that this was some fresh new idea. It makes me wonder what else of CA's research claimed here but has actually been done by uncited academics.
Either way, an excellent if somewhat scary read, and I at least will be citing the f*ck out of it.